ADVANCING IN THE DIGITAL SOCIAL NETWORKS MEASUREMENT: A PROPOSAL FOR ITS ANALYSIS FROM AN INSTITUTINALIST PERSPECTIVE

Abstract

Digital social networks dissemination among public administrations as a tool to promote their relation with the society has been unstoppably produced in the last fifteen years. This article, from the Enacting Electronic Government Success (EEGS) approach, proposes an analysis model that serves as a framework for future research in the field of social networks in public administration. Specifically, through an adaptation of EEGS in social networks, the results of the interaction between public administrations and information and communication technology will be attempted to analyze from the study of institutional, organizational and environmental factors.